Commercial transition
Previous stateThe product was sold and referenced under the SAP Emarsys name.
→New stateThe offering is presented as SAP Engagement Cloud with a broader enterprise-engagement positioning.
Who is affected
SAP Emarsys customers, marketing-technology buyers, procurement teams and integration owners.
Action required
Update procurement inventories, renewal language, documentation and integration references while confirming contract-specific SKU continuity with SAP.
Evidence boundary
The source establishes the name and positioning change. It does not prove automatic contract migration, identical entitlements or one universal customer transition date.
Timeline
- Commercial change documented
SAP renamed and repositioned SAP Emarsys as SAP Engagement Cloud within its enterprise engagement strategy.
Official sources
- SAP renames SAP Emarsys solution to SAP Engagement CloudSAP News · 2026-02-19 · Official product, pricing or policy source