Commercial software intelligenceEvidence checked · 2 October 2026
SkuTrace

Commercial product change, preserved as evidence.

SK-2026-224 · Licensing models & metrics

Google enforces Conversational Analytics quotas and overage pricing

Google began enforcing Looker Conversational Analytics quotas on 1 October 2026, with overage priced at USD 3 per million input data tokens and USD 20 per million output data tokens after included allocation.

Quota enforcement and overage billing active

Commercial transition

Previous stateThrough 30 September 2026, the documented access period was unlimited and did not apply overage charges.
→
New stateIncluded allocation and quota enforcement apply, with documented input- and output-token overage prices after the allowance.

Who is affected

Looker Conversational Analytics customers whose token use exceeds included allocation.

Action required

Measure token consumption, review included allocation and budget for published overage rates.

Evidence boundary

The prices apply to the documented Conversational Analytics token metrics after included allocation and do not imply charges for unrelated Looker services.

Timeline

  1. Unlimited period ends

    The no-overage access period ends.

  2. Quota and overage enforcement

    Included allocation and token overage pricing take effect.

Official sources

  • Looker pricingGoogle Cloud · 2026-10-01 · Official Google Cloud pricing authority